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BRAND is a distinguishing name or symbol, CHAMPION is the victor in a challenge or contest. Our life is biggest contest where we should prove ourselves champion, our best brand is “self”.
“If you don’t brand yourself, other people will. And I can guarantee you that they won’t brand you in the way that you want to be branded.” — Catherine Kaputa
First time, I started online marketing in 2008 by social media networking, through FaceBook, LinkedIn, Youtube, Slideshare, Twitter & Blogs, the concept of personal branding has been around for more than a decade, but the Internet and social networking have made it easier than ever to sell brand “YOU”. There are many ways to market online and a great way is to use Social Media Marketing. Social media marketing is proving to be very effective and there are many resources that can be used to make this successful.
The basic idea of personal branding is to promote yourself as having certain values, skills or expertise — your brand — so that if someone needs that expertise, they’ll come to you first. While many people are still uncomfortable with the idea of marketing themselves as a commodity, others see it as part of the changing world of work. We’re in an age when corporate businesses don’t care for you as an individual any more — you’re just an employee number. They will outsource you, insource you, relocate you, and delocate you in whatever way they think suitable. Therefore you have to look after number one, and personal branding is really important.
Proactive Brand is my brainchild, marketing-services providing company online/offline for FMCG, Pharmaceutical, Textile, and NGOs.
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